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20 Jan 17

Innovation in Your Charity

A 3d image of four lamps and one shining luminescent lamp.

At Flow Caritas, we have noticed a new trend of innovation roles being created in the charity sector. As non-profit organisations try to work around the ever-tightening rules and regulations of The Code of Fundraising Practice, they may need to come up with fresher fundraising tactics.

Unfortunately as a new role mainly unseen in the sector, there is a lack of knowledge about innovation positions. There is therefore an absence of candidates to choose from. We want to help create solutions and awareness of these positions in order to fill them. As recruiters, the easiest way charities can help us to fill the role is to make sure they have a clear understanding of their own requirements. By providing us with more specific job specs, we can attract candidates that have never heard of the position before.

Ask yourself the question, how effective are our current fundraising strategies? Due to The Telephone Preference Service (TPS), individuals and companies can register their numbers to indicate they do not wish to receive unsolicited sales and marketing calls. With restrictions on charities ability to call or send information to people, it may be time to come up with more creative ideas to reach your supporter’s. This has led to obvious concern throughout the charity sector; if they cannot stay in touch with their supporters they will see significant drop off in donations.

These issues mean it could be time to create an innovation and marketing team. The job of an innovation officer, manager or head of the department is to come up with creative ideas and programmes in order to stay in contact with the public and specifically your supporters, without breaching new regulations.

A fantastic example of a successful and sustainable innovation campaign is the World’s Biggest Coffee Morning for Macmillan Cancer Support. By encouraging people all over the UK to participate in or host their own Coffee Mornings, this keeps supporters in constant contact with the charity. In order to get involved and be sent their starter kit, supporters have to sign up with their details on Macmillan’s website. This beautifully simple idea that started in 1990, has since raised over £138 million for Macmillan.

Characteristics that would suit an innovation role may include:

·         Creativity

·         Individual giving knowledge

·         Campaign experience

·         Design management experience

·         The ability to analyse trends and identify new market spaces

·         Fundraising experience

·         Excellent communication skills 

Give us a call to find out your options and how we can help build your innovation team.