From how we connect with friends to how we network for business, social media has had an unmistakeable impact on all aspects of our lives. For job seekers, a strong online presence can set you apart from the competition. If you don’t currently have a profile set up, or you do but it is reserved for personal use, we would recommend looking into the following key players:
- LinkedIn is crucial for any professional, whether you are actively seeking a new role or not. Recruiters are steadily moving away from traditional approaches and using LinkedIn to source candidates. If you haven’t done so already, make it a core part of your job search strategy. See our Seven Easy Steps to a Brilliant LinkedIn Profile for more information on making the most of this business networking site.
- Facebook is much more than a handy place to share your photos from Saturday night. Make sure to ‘Like’ companies you are interested in so that you can see when vacancies become available and see if their company culture would suit you. Be careful about what you post on your profile though as some employers will look you up (although they will bear in mind that you’re only human!)
- Google+ is the new kid on the block but is already the second most popular social media platform in the world. The site has similar capabilities to Facebook, except it allows you to organise your contacts and target your posts to a specific ‘circle’. Anything you post on G+ will automatically rank higher on Google searches so make sure you make clever use of keywords in your profile, such as ‘charity direct marketing executive London’.
Twitter, the micro-blogging site, is a great tool for personal branding and informal networking as it allows you to follow and interact with influential figures in your industry.
Despite this plethora of options, it’s important to focus on a few key sites and ensure your profile is professional, kept up to date, and features plenty of keywords relating to your skills and chosen profession. You should also make sure you are actively contributing to forums and discussions and regularly posting interesting content to increase your chances of getting noticed by employers.