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05 Apr 16

Getting Started In F2F Fundraising

Posted by Jade Gargan

Face-to-Face (F2F) fundraising is a successful and cost-efficient way of signing up additional donors to your charity. F2F fundraising can be done either on the street or in public places that experience heavy foot traffic, or by going door-to-door. In recent years F2F fundraising has become increasingly popular, prompting many charities to use this form of fundraising. With over a decade of experience in charity recruitment, Flow Caritas works with some of the UK’s leading charities to set up and staff their F2F operations.

Asking strangers for money is a daunting prospect, even when you know it’s for a good cause. These are a few steps you can take to calm your nerves and ready yourself before you take to the streets as a F2F fundraiser.


Calm your nerves by boosting your confidence – be prepared for your new job. Make sure that you have thoroughly researched the charity you are fundraising for – this will help you to develop a knowledgeable passion for the cause. When prospective donors pick up on your passion and enthusiasm for your cause they are more likely to want to join in by donating.

Practice makes perfect

Just like anything in life, a little bit of practice can go a long way. The first thing you will want to do is go over your script several times so you can deliver it easily, if you have not been provided with a script write a general one as a guideline for yourself. Another great way to practice is by reciting your script in front of a mirror, you can also ask a friend or co-worker to role play with you so you can get an idea of what to expect.

Don’t take rejection personally

Although the cause you are fundraising for may be important to you, it may not be important to the person you are canvassing. A prospective donor saying no is not a reflection on you personally and doesn’t necessarily mean that you have not properly done your job. It could just mean that they are uninterested in your cause or just do not have the financial means to donate. Don’t take it personally, simply thank them for their time and move on.

Relax! (The worst they can say is no)

Although this may be easier said than done, it is vital to your F2F fundraising success. Before you start your day try sipping a cup of chamomile tea or listening to some relaxing music, this will help to calm and relax you before you set out.

It is also important to take breaks when you are feeling frustrated or fatigued, just a few short 10 or 15 minute breaks throughout the day can give your mind and body all the rejuvenation it needs to press on. Trying to fundraise when you are worn down or discouraged will only add to your stress.

Finally, be kind to yourself – not everyday is going to be a successful one, and you can only do your best. Keep persevering and the donors will come!