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01 Feb 17

Change is in the Air

Despite the recent global political upheaval that has affected all sectors; we at Flow Caritas choose to focus on a few positive stories in the charity sector.

In the last week it was reported that David Cameron became the president of Alzheimer’s Research UK, Oxfam released their new app; My Oxfam to make donating easier and more rewarding and the Institute of Fundraising showcased the best of charity fundraising at an event held at the House of Commons.

One of the most exciting developments in the charity sector is the possible implementation of contactless charity boxes. These collection boxes were created by Barclaycard in response to the rise of a cashless society. Due to other payment methods, fewer and fewer people need to carry cash, cutting a major resource for charities.

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Barclaycard explained that contactless spending grew by 166 percent last year. Luckily with these high tech donation boxes, the usual excuse of “sorry, I haven’t got any spare change” won’t cut it anymore.

The donation boxes are fitted with NFC receivers that allow fundraisers to accept donations from debit and credit cards. This new method could prove to be extremely effective. People think nothing of tapping their card down for the tube, a sandwich or their daily Starbucks, and now this same attitude can extend to charitable donations.

Charities can also pre-set a minimum donation amount, but this can be changed for individuals wanting to donate more or less. The collection boxes also accept payments via smartphone or smart watch. Barclaycard went on to trial these boxes with 11 charities including Oxfam, Barnardo’s and NSPCC in September 2016.

The NSPCC’s contactless face-to-face trial raised three times as much; with the average card donation at £3.07 compared to the average £1 donation by cash. Though the trial was only meant to last three months, the results were so successful Barclaycard hope to introduce contactless charity boxes more widely across the UK.

At Flow Caritas we applaud Barclaycards efforts in using new technology to aid charities in an ever-growing cashless society.